Identity Design : Snap Incorporated
We were originally contracted to redesign the Snap! Inc. web site by Smyth Companies, Inc.; however, while waiting for them to provide a copy of their logo for the web site we created this new design. The Snap packet is a simple package design that splits in the middle to release its contents. The incorporation of the drop being released from the middle of the word snap mimics the design of the Snap packet.
Our original design has been altered by an internal marketing person of Smyth Companies using less flattering colors.